the subsidised condom to repositioned and promoted in smaller cites in India

As an India condom brand, Intense marketing of the well known subsidised condom, deluxe Nirodh brand, is all set to begin in a bid to reposition the product and save the brand from fading out. The move came after it was found that costlier condoms are cornering a major India market share. “The department found Deluxe Nirodh sales had come down due to the increasing share of private players. So, we plan to make the condom’s brand more visible and accessible in small cities through re-branding,” a senior technical expert from National AIDS Control Organisation (NACO), told IANS on condition of anonymity. NACO is under the union health ministry. “The idea is to re-launch, re-position and re-brand Deluxe Nirodh. We will customise and change features to give a new look to the product,” the official added. Let’s wait the new design come into the market, consumer will like the new style.

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